Erin Outdoors x Polartec
The Brief:
How do you celebrate the outdoors when we can't go outside? Travel photographer and outdoor influencer had an idea. During the pandemic, Erin recreated outdoor scenes using items around her home and miniature figurines. Her tiny project blew up in popularity during a time we all needed a little joy.
Our team at Polartec asked Erin if she wanted to collaborate on a story using Polartec fleece fabrics. Together, we crafted a story about a little penguin approaching a brand new world in the (ant)arctic. We gifted Erin some winter-looking fleece to make this fun adventure happen.
The Work:
Our Great Indoors
When the world went inside in March of 2020, travel photographer Erin Sullivan found a way to celebrate the outdoors from her studio apartment in Los Angeles — A personal Instagram project photographing miniature figurines on outdoor adventures: Our Great Indoors.
​
What started as a small quarantine project turned into a huge moment for Erin. Folks from all over the internet tuned in to see what illusory outdoor scene she would create next: Hiking through the Enchanted Broccoli Forest; Canoeing up a snowy Ice Cave; Staging a trip up the Syrup River to the Great Pancake Canyon.
​
​
​​In her scenes, she masterfully captures light and creates a unique perspective, making sure each layer has intention. Erin created a world of adventure with just her bed, figurines, and some household items. Oh, and some excellent photo skills too.
Before The Great Indoors, Erin was already making waves as an outdoor traveler, adventure guide, photographer, and blogger. She tells stories from the road and the trail, focusing on genuine connections between the earth and its people. It’s how she turned her passion into a career. It eventually landed her brand partnerships, press features, and a spot for a brilliant TED Talk on living with intentionality (seriously, you have to watch it). Erin Outdoors is a force to be reckoned with.
​
An Arctic Adventure
Naturally, we just had to work with Erin to make something special using Polartec fabrics. We collaborated to create a whimsical arctic adventure from the perspective of a tiny penguin as she ventures into a big world full of wonder.​
​
​
In this journey, the tiny penguin leaves the nest for the first time exploring her home in the arctic. She stumbles upon an icy forest and the glacial lakes. She meets snowy acquaintances along the way. In the end, she is greeted with the magic of the Northern Lights.​
​
Our Instagram Grid
