Nike's First Super Bowl Ad in 27 years celebrates the power of sports featuring the powerhouse athletes from Nike's roster.

The Challenge: Extending the Super Bowl Ad to digital executions, crafting empowering language that does not duplicate the ad's original copy, while still delivering powerful messaging that matches the energy of the spot. 

​This execution focuses solely on the basketball field of play, in which I had to channel each player's respective energy and style of play to craft language that fits their personality.